Alexa Ranking

I have been evaluating Noteful.COM’s Alexa Ranking and notice that it changes drastically from time to time.  Why is this happening?

My professional guess… It is because very few people actually install the Alexa Toolbar.  How do I know this?  Remember… I am a system administrator.  I have seen my share of “other people’s” systems.  People generally use the default MS IE without any addon toolbars.  For more savvy people, they use FireFox which doesn’t support Alexa.

My current opinion of Alexa is if Amazon (Alexa parent company) doesn’t do something to get more people caught onto it’s Ranking System soon it will be too late.

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