I see that you have released a new Fire Tablet. Again, it’s pretty much the same thing. I have been waiting for Amazon to come out with a Tablet that has a home button for the longest time. Quite frankly, I don’t mind the soft home button because I have always been an “Android” user. Unfortunately my children, parents and +50% of the world are more “simplistic”. They need that “panic go to home button” in plain sight.
Apple has this down, Samsung is catching on, and you with all your consumer-centricness can’t see this? Please just try it!